Facial Recognition to Track Customer Behavior in Shopping Marts

Facial Recognition (FR) Software has gained wide array of applications like user authentication in smartphones and detecting shop-theft in retail stores. The next big thing in shopping outlets is tracking the customer behavior through facial recognition. Yes! Emotions and behavior of customers are tracked to improve sales and recommend customers with relevant products. In simple Facial recognition Software is helping retail stores to imitate online marts and recommend customers with specific products on shopping history.

What Information gets Tracked by FR?

• The age and gender of the customers
• Other demographic information like locality, social status, profession
• Navigation style at counters and check-out history of customers
• Precise emotions like happy, sad or frustrated gestures while shopping
• Most importantly customer loyalty can be tracked which goes a long way in enhancing the profit of stores
• Customer specific product ads are displayed on information kiosks based on previous purchase history
• Facial Recognition based card-payment is taking over swiping machines in some outlets
• Emotion detection software incorporated to FR is the next biggest challenge accepted by innovators to improve customer experience

In nutshell whatever Amazon and flipkart are doing online is made reality in brick & mortar stores with help of Facial Recognition software. interesting information on usage of Facial Recognition software in stores is available at this link

https://www.viatech.com/en/2018/08/facial-recognition-smarter-stores/

Players Using Facial Recognition

CaliBurger a food outlet in USA has already started using FR for Loyalty Program registrations. South Korea based Finance Center Mall is pushing customer specific ads in digital boards using Facial Recognition.

FR Solution Providers in India

In India Zerone consulting solutions is catering to Retail, Security, Surveillance and Mega event organizing companies to use Facial Recognition and Analytics solutions. Details are available here:

https://www.zerone-consulting.com/solutions/Face-Recognition-and-Analytics.html